Why choose Email Marketing In a Time of Corona

Coronavirus has a great impact on many industries and email marketing is one of them. There are many brands that have started using email marketing and it is so because the cost of this type of marketing is low but the return on investment or ROI is highest. Businesses always like to be in touch with their customers and email is the best way in the time of this pandemic. Here are some tips, which businesses need to follow while choosing email marketing company

Careful usage of language

Marketers should be very careful about the language that they have to use when they want to have a conversation with their customers whether existing or new. Here are some of the tips that they need to take into consideration.

• The necessity of sending email

Businesses love to send updates about new products or services to their subscribers. But in this time of pandemic when people are facing problems in earning money, sending such mails can be a crucial thing so marketers think about the necessity of sending any such emails to the customers.

• Think about the need for a product or service

Marketers need to think about the feeling of customers regarding a product or a service. For which they have to send the emails. They need to think about whether the product will be beneficial for a customer and bring a smile on his face. Comfort and positive things are the main things that can make a customer happy so emails should be sent accordingly.

• Restrictions regarding the stock of necessary goods

There are many necessary things whose stock should be in surplus like pads for women, toilet papers, napkins, etc. Emails regarding the scarcity should be avoided as this can create panic among the customers.

Type of content

Marketers must think about the type of content that they can use to get in touch with their customers. The content should be created in such a way that customers force themselves to purchase a certain product. Here are some of the tips regarding the content of the email.

• Communicating update about COVID

Marketers send such emails only if they are needed. If there is no relation of COVID to a product or service, it is better not to include such content in the mail.

• Consideration of stock

Marketers need not concentrate on individual products, as there are chances that they become out of stock. It is better to include only those products that are in stock. If inventory cannot be predicted then it is better to ask the users to go on the landing pages or CTAs.

• Restriction on promotions and discounts

In the period of COVID, marketers may keep restrictions on discounts and promotions. If a huge discount will be given now, then customers will always wait for it in the future. Such discounts will not be provided again, it can lead to the loss of customers.

Wrapping Up

These are some of the things that marketers need to keep in mind while sending a mail regarding products and services. The discounts should be restricted and the content of the mail should be in such a format that customers come to buy the product.